May 22A Great Product Isn’t Enoughby Zoe Grant The best products fail all the time: just ask RJ Reynolds or Friendster. These companies had capital, committed teams, and even some happy customers — but still failed in spite of their products. Why is a great product not enough? Company leaders intuitively understand the need for…Product Messaging3 min readProduct Messaging3 min read
May 22Elevator Pitches People Love To Hearby Harry Meadows A thirty-second elevator pitch has outsized importance compared to the amount of time it takes to deliver. A bad pitch can auto-sort you into the endless array of nice-to-haves, so it must generate enough urgency that your prospects will start to see you as essential. …Elevator Pitch4 min readElevator Pitch4 min read
May 22How Strategic Narratives Evolve Post-Saleby Zoe Grant Seeking a more efficient way to convert customers? Essential brands start with their brand’s story. The structure of your strategic narrative mirrors the customer journey: it speaks to exactly what the customer is experiencing at each point in their journey, thus guiding them through the point of…Strategic Narrative3 min readStrategic Narrative3 min read
May 22Personality That Sellsby Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down to which brand they like more. Just as people form relationships with others based on their personality, they are increasingly…Strategic Narrative3 min readStrategic Narrative3 min read
May 19ToFu That Isn’t Flavorlessby Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more than 120 people joining LinkedIn and 15,220,700 text messages sent. Your prospects are constantly being inundated with information — which…Sales Funnel Strategies3 min readSales Funnel Strategies3 min read
May 17Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPTYes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground is shifting under your feet. Since it launched in November, 2022, the potential of OpenAI’s ChatGPT to transform the way we work and learn has sent shockwaves through public and…ChatGPT16 min readChatGPT16 min read
Mar 23Trust Should Never Be a Core Valueby Payton Shand Trust is the foundation of all relationships. So, it might seem logical that 55 percent of big companies tout “integrity” as a core value. Dig a little deeper though, and it quickly becomes obvious: trust (or integrity) is the last word that should be in a company’s…Core Values3 min readCore Values3 min read
Oct 24, 2022Differentiate or Die | WodenKehila patiently waits at her gate to board a Frontier Airlines flight to Las Vegas. First, she’s dismayed to learn that the airline has moved her flight to a different terminal. Next, to her chagrin, Frontier delays the departure multiple times, offering nothing to mitigate the issue other than endless…Commodities6 min readCommodities6 min read
Oct 17, 2022The Future Is Bright (If You Pay For It) | WodenIn 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is an epic partnership,” said Jack Dorsey, founder of Twitter and Square’s CEO. This investment enabled the company to continue its research and development…Square5 min readSquare5 min read
Oct 3, 2022Unlimited Capital Can’t Buy Customer Engagement | WodenAfter 70 holes of golf played over four days, Cam Smith led Rory McIlroy by just one stroke. With only two holes remaining, and with the infamously difficult 17 thhole looming ahead, McIlroy was running out of time. For the 52,000 fans in attendance at St. Andrews’ Old Course (and…Capital7 min readCapital7 min read
