by Andrea Bullard
Plenty of modern businesses operate like prehistory’s early humans: they talk…
Navigating turbulent times requires brands to change in ways that are more than skin-deep
By Emma Seely
Weight today is more than just a number on a scale. Where being “fat” was once a shameful secret hidden behind oversized clothes and burned off with whatever magic pill was most readily…
By Hannah Landers
On New Year’s Eve, the unthinkable happened to a group of tourists in New York City: An undetected home invader violently sexually assaulted a woman in the rental property that she had booked with some friends to ring in the new year.
This may sound more like…
By Rachel Fox
When Sidra Qasim finished high school, she was faced with a situation in which nearly all young Pakistani women find themselves: under constant pressure from her family to find a husband. Matchmaking attempts began at age 16, but Qasim rejected every suitor who came to visit. While…
By Jeromey Lloyd
GameStop sells video games the old-fashioned way: peddling physical media in brick-and-mortar stores in an industry where digital downloads now account for the majority of sales. It was 2013 when every major gaming device provided a way to circumvent stores and download its games directly, and GameStop…
By Meghan Termat
For those seeking job security, it might be best to avoid the role of Chief Marketing Officer. Search firm SpencerStuart has reported that the median CMO tenure at the 100 most advertised brands in America is only 30 months. …
By Meghan Termat
Imagine this scene: A large arena with blinding lights illuminating a captive audience; loud music pumping from speakers; people sporting Gucci and Balenciaga sneakers amidst the crowd. BMW sponsorship signs line the walls, and screens displaying a Louis Vuitton collection hover above the masses. …
By Hannah Landers
Music is intensely personal for each listener; it’s the soundtrack to first love, heartbreak, celebration, and loss. And no matter what kind of emotional state someone’s in, Spotify probably has a playlist for it.
Amongst the massive streaming service’s myriad “Mood” playlists, users can match their emotional…
By Hannah Landers
“Make yourself a gift to the world.”
This is the message that fitness brand Equinox chose to broadcast to its more than 300,000 Instagram followers just days into 2020 — the key moment when New Year’s resolutions drive gym memberships higher than any other time of the…
By Rachel Fox
It’s been called “the most important company to come out of Silicon Valley that no one has ever heard of.” A future-focused Apple spinoff 20 years ahead of its time, General Magic accurately predicted what technology consumers of the future would find essential. …
