Oct 24, 2022Differentiate or Die | WodenKehila patiently waits at her gate to board a Frontier Airlines flight to Las Vegas. First, she’s dismayed to learn that the airline has moved her flight to a different terminal. Next, to her chagrin, Frontier delays the departure multiple times, offering nothing to mitigate the issue other than endless…Commodities6 min readCommodities6 min read
Oct 17, 2022The Future Is Bright (If You Pay For It) | WodenIn 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is an epic partnership,” said Jack Dorsey, founder of Twitter and Square’s CEO. …Square5 min readSquare5 min read
Oct 3, 2022Unlimited Capital Can’t Buy Customer Engagement | WodenAfter 70 holes of golf played over four days, Cam Smith led Rory McIlroy by just one stroke. With only two holes remaining, and with the infamously difficult 17 thhole looming ahead, McIlroy was running out of time. For the 52,000 fans in attendance at St. Andrews’ Old Course (and…Capital7 min readCapital7 min read
Aug 15, 2022Will Your Business Survive the Next Global Catastrophe? | WodenDisaster may be difficult to predict, but it’s impossible to ignore. Events like war, widespread disease, and economic recession are all a part of human history; while these catastrophes can’t always be anticipated, society and businesses still must adapt accordingly. The hard-to-swallow truth is that not all product strategies can…Brand Purpose7 min readBrand Purpose7 min read
Aug 8, 2022The Timeless Tale of Authenticity | WodenWhether selling software or sandals, long-established brands are at a loss for how to create meaningful relationships with Gen Z consumers. How do brands engage the generation that is attached to their communication devices, yet refuses to speak to another person on the phone? What do they talk about with…Levi6 min readLevi6 min read
Aug 1, 2022Can Sustainability Deliver Fast Enough? | WodenIt’s 2020. Yet another person wakes up with a sore throat and high fever. There’s a pandemic outside their door and the whole world is shut down. Even if they had enough energy to drive themselves to the nearest pharmacy, they couldn’t: they’re all closed. Luckily, thanks to the direct…6 min read6 min read
Jul 25, 2022Does Your Organization’s Story Precede Its Reputation? | Wodenby Zoe Grant What made you pledge four years of your life to a college? Maybe you were intrigued by its academic prowess, or perhaps you were hoping to join Greek Life. …Brand Story9 min readBrand Story9 min read
Jun 18, 2022Is Yours A Workplace Divided Against Itself? | Wodenby Ava Wolf A man drives to work. He arrives, bleary-eyed, and checks in at the front desk. Standing before his locker, the man removes his duck boots and leaves all personal effects-wallet, phone, watch-in a sterile tray. He is identified via his company keycard only as “Mark S.” Mark…Company Culture7 min readCompany Culture7 min read
Jun 15, 2022Navigating Crises Comes Down to Culture-Focused Leadership | Wodenby Jeromey Lloyd and Logan Krum 2021 was a tough year for Activision Blizzard. The gaming giant- formed by a merger between Activision and Vivendi Games -is the name behind mega-franchises such as Call of Duty, Tony Hawk’s Pro Skater, Diablo, and The company was rocked when an investigation conducted…Crisis6 min readCrisis6 min read
May 19, 2022To Go Green, Brands Must First Go Deep on Brand Alignment | WodenGreenwashing can reveal a lack of alignment around a brand’s true values by Kaylyn Sidle Consumers are quickly realizing that individual efforts to fight Earth’s escalating social and ecological crises simply aren’t enough. Buying paper straws and reusable coffee mugs can only do so much, as research shows that an average US household produces just 7.5 tons of CO2 equivalents per year…Greenwashing6 min readGreenwashing6 min read
