Don’t Make Them Search

How to ensure your brand stands out in a sea of sameness

By Rachel Fox

For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle pages in pursuit of spotting the lone, eponymous wanderer at the center of Where’s Waldo? was a beloved pastime. Those children have grown into today’s consumers, but when it comes to choosing a company or product to adopt, they aren’t…