woden

Oct 25, 2021

6 min read

Manufacturing Mythology | Woden

How Caterpillar became legendary by focusing on outcome over product

  • Research shows that stories are the key to making people organize and act
  • Brands like Caterpillar rely on their legends to become legendary *
  • Effective engagement strategies favor emotional bonds rooted in truth over physical products

Story Architects: drafting narratives that propel organizations forward.

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