OK Computer: High-Tech or High Touch?

In an automated world, people still matter

By Rachel Fox

Running into the store to grab a gallon of milk is not quite as mundane as it used to be. Today, when a consumer decides to shop at one of 172 Giant Food Stores, an encounter with a non-human employee is to be expected. Marty, the grocery chain’s autonomous roving robot, can be seen rolling down aisles using…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store

Woden helps brands develop a clear, compelling strategic story — and align all they do behind that message.