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Woden
Woden

9.1K Followers

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May 22

A Great Product Isn’t Enough

by Zoe Grant The best products fail all the time: just ask RJ Reynolds or Friendster. These companies had capital, committed teams, and even some happy customers — but still failed in spite of their products. Why is a great product not enough? Company leaders intuitively understand the need for…

Product Messaging

3 min read

A Great Product Isn’t Enough
A Great Product Isn’t Enough
Product Messaging

3 min read


May 22

Elevator Pitches People Love To Hear

by Harry Meadows A thirty-second elevator pitch has outsized importance compared to the amount of time it takes to deliver. A bad pitch can auto-sort you into the endless array of nice-to-haves, so it must generate enough urgency that your prospects will start to see you as essential. But beyond…

Elevator Pitch

4 min read

Elevator Pitches People Love To Hear
Elevator Pitches People Love To Hear
Elevator Pitch

4 min read


May 22

How Strategic Narratives Evolve Post-Sale

by Zoe Grant Seeking a more efficient way to convert customers? Essential brands start with their brand’s story. …

Strategic Narrative

3 min read

How Strategic Narratives Evolve Post-Sale
How Strategic Narratives Evolve Post-Sale
Strategic Narrative

3 min read


May 22

Personality That Sells

by Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down to which brand they like more. Just as people form relationships with others based on their personality, they are increasingly…

Strategic Narrative

3 min read

Personality That Sells
Personality That Sells
Strategic Narrative

3 min read


May 19

ToFu That Isn’t Flavorless

by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more than 120 people joining LinkedIn and 15,220,700 text messages sent. …

Sales Funnel Strategies

3 min read

ToFu That Isn’t Flavorless
ToFu That Isn’t Flavorless
Sales Funnel Strategies

3 min read


May 17

Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT

Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground is shifting under your feet. Since it launched in November, 2022, the potential of OpenAI’s ChatGPT to transform the way we work and learn has sent shockwaves through public and…

ChatGPT

16 min read

Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
ChatGPT

16 min read


Mar 23

Trust Should Never Be a Core Value

by Payton Shand Trust is the foundation of all relationships. So, it might seem logical that 55 percent of big companies tout “integrity” as a core value. …

Core Values

3 min read

Trust Should Never Be a Core Value
Trust Should Never Be a Core Value
Core Values

3 min read


Oct 24, 2022

Differentiate or Die | Woden

Kehila patiently waits at her gate to board a Frontier Airlines flight to Las Vegas. First, she’s dismayed to learn that the airline has moved her flight to a different terminal. Next, to her chagrin, Frontier delays the departure multiple times, offering nothing to mitigate the issue other than endless…

Commodities

6 min read

Differentiate or Die | Woden
Differentiate or Die | Woden
Commodities

6 min read


Oct 17, 2022

The Future Is Bright (If You Pay For It) | Woden

In 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is an epic partnership,” said Jack Dorsey, founder of Twitter and Square’s CEO. …

Square

5 min read

The Future Is Bright (If You Pay For It) | Woden
The Future Is Bright (If You Pay For It) | Woden
Square

5 min read


Oct 3, 2022

Unlimited Capital Can’t Buy Customer Engagement | Woden

After 70 holes of golf played over four days, Cam Smith led Rory McIlroy by just one stroke. With only two holes remaining, and with the infamously difficult 17 thhole looming ahead, McIlroy was running out of time. For the 52,000 fans in attendance at St. Andrews’ Old Course (and…

Capital

7 min read

Unlimited Capital Can’t Buy Customer Engagement | Woden
Unlimited Capital Can’t Buy Customer Engagement | Woden
Capital

7 min read

Woden

Woden

9.1K Followers

Woden creates strategic narratives for essential brands. Visit us at wodenworks.com

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