Spotify is going down, but not because of Joe Rogan. By Tori Marchiony Much ado has recently been made about the decisions by Neil Young, Joni Mitchell, and other musicians to remove their song catalogs from Spotify in protest of the company’s continued platforming of polarizing podcaster Joe Rogan. What…

With the need to fill positions at the top of every organization’s critical goals list, retention must be the priority to create a workplace where employees feel valued — and want to stick around. by Rachel Fox “We’re #hiring!” “Join our dynamic team!” “Love collaboration? We want you!” Scrolling through LinkedIn has never looked like it does right now: colleagues and companies are voraciously hiring — or attempting to — touting their culture, employee wellbeing, and hybrid or remote working models. They are desperate…

How Caterpillar became legendary by focusing on outcome over product by Andrea Bullard Research shows that stories are the key to making people organize and act Brands like Caterpillar rely on their legends to become legendary * Effective engagement strategies favor emotional bonds rooted in truth over physical products Plenty of modern businesses operate like prehistory’s early humans: they talk…

Navigating turbulent times requires brands to change in ways that are more than skin-deep By Emma Seely Weight today is more than just a number on a scale. Where being “fat” was once a shameful secret hidden behind oversized clothes and burned off with whatever magic pill was most readily…

Separating Fact from Fiction in Your Brand Story By Hannah Landers On New Year’s Eve, the unthinkable happened to a group of tourists in New York City: An undetected home invader violently sexually assaulted a woman in the rental property that she had booked with some friends to ring in the new year. This may sound more like…

When Community and Quality Find Its Footing By Rachel Fox When Sidra Qasim finished high school, she was faced with a situation in which nearly all young Pakistani women find themselves: under constant pressure from her family to find a husband. Matchmaking attempts began at age 16, but Qasim rejected every suitor who came to visit. While…

Robinhood told a story that didn’t line up with its reality By Jeromey Lloyd GameStop sells video games the old-fashioned way: peddling physical media in brick-and-mortar stores in an industry where digital downloads now account for the majority of sales. It was 2013 when every major gaming device provided a way to circumvent stores and download its games directly, and GameStop…

Keep Spending More Money on Marketing That Doesn’t Deliver? That’s a Tough Pill to Swallow. By Meghan Termat For those seeking job security, it might be best to avoid the role of Chief Marketing Officer. Search firm SpencerStuart has reported that the median CMO tenure at the 100 most advertised brands in America is only 30 months. …

Tapping into New Markets through Brand Story By Meghan Termat Imagine this scene: A large arena with blinding lights illuminating a captive audience; loud music pumping from speakers; people sporting Gucci and Balenciaga sneakers amidst the crowd. BMW sponsorship signs line the walls, and screens displaying a Louis Vuitton collection hover above the masses. …